Cookie Policy
This Cookie Policy explains how we use cookies, web beacons, pixels, and similar tracking technologies on our gaming platform. We are committed to transparency regarding our data collection practices and provide you with detailed information about how these technologies enhance your gaming experience while respecting your privacy rights under UK law, including the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR).
What Are Cookies
Cookies are small text files stored on your device that contain information about your browsing activity and preferences. When you visit our platform, your browser downloads these files and stores them locally on your computer, smartphone, or tablet. Each time you return to our website, your browser sends these cookies back to our servers, allowing us to recognize you and remember your settings. Similar technologies include web beacons, tracking pixels, and local storage mechanisms that function similarly to cookies but may store larger amounts of data or operate across multiple sessions without automatic deletion.
Types of Cookies We Use
We utilise several categories of cookies on our gaming platform, each serving specific functions to enhance functionality and security. Understanding these different types helps you make informed decisions about your privacy preferences. The following list outlines the primary categories of cookies deployed across our services:
- Essential Cookies – Required for basic platform functionality, login authentication, and security verification processes. These cookies enable you to access your account, place bets, and withdraw winnings. Without essential cookies, our platform cannot function properly.
- Analytical Cookies – Used to collect anonymous data about user behavior, traffic patterns, and platform performance. These cookies help us understand which games are popular, identify technical issues, and optimize website speed and user experience.
- Marketing Cookies – Enable us to deliver personalized promotional content and track advertising campaign effectiveness. These cookies track your interaction with our advertisements across different websites and devices.
- Preference Cookies – Store your chosen settings such as language, currency, sound preferences, and table layouts. These cookies improve your experience by remembering your customizations during future visits.
- Session Cookies – Temporary cookies that expire when you close your browser. These track your current session activities and maintain information during your gaming session.
- Persistent Cookies – Remain on your device for extended periods, sometimes months or years, to maintain authentication status and track long-term user patterns.
- Third-Party Cookies – Set by external services including payment processors, affiliate networks, and analytics providers. These enable external integration while collecting data for partner organizations.
- Social Media Cookies – Allow sharing functionality and social network integration, enabling you to share your achievements or login via social accounts.
- Security Cookies – Monitor suspicious activities, detect fraud, and prevent unauthorized account access. These cookies are essential for protecting both our platform and your personal data.
Purposes of Cookie Usage
Our platform employs cookies for legitimate business purposes that benefit both our operations and your user experience. These purposes are specifically aligned with UK legal requirements and industry best practices for gaming platforms. We use cookies to authenticate your identity and maintain secure login sessions, personalizing your experience based on your preferences and gaming history. Cookies also enable us to remember your account settings, language selections, and preferred currencies without requiring re-entry. We analyze user behavior through analytical cookies to improve platform performance, identify popular games, and enhance security measures. Marketing cookies help us understand advertising effectiveness and deliver relevant promotional offers. Additionally, cookies assist in fraud detection, payment processing verification, and compliance with UK Gambling Commission regulations.
Cookie Control and Management
You have substantial control over cookie storage and usage on your devices. Upon first visiting our platform, you will receive a cookie consent banner allowing you to accept, reject, or customize cookie preferences. You can modify your cookie settings at any time by accessing the cookie preferences panel within your account settings. Instructions for managing cookies vary by browser type. In Google Chrome, access Settings, then Privacy and Security, then Cookies and Site Data, where you can delete existing cookies or block them for specific websites. Firefox users navigate to Options, Privacy and Security, then Cookies and Site Data sections. Safari users access Preferences, Privacy tab, then manage Cookies and Website Data. Microsoft Edge users find similar options under Settings, Privacy, Search, and Services. Opera browser provides cookie management through Settings, Advanced, Privacy and Security menus. You can also use browser extensions specifically designed to block tracking cookies across multiple websites, though this may affect platform functionality.
Third-Party Services and Cookie Sharing
Our platform integrates with external services that may set their own cookies on your device. Payment processors require cookies to securely handle transactions and fraud prevention. Analytics providers including Google Analytics collect anonymous performance data to help us improve service quality. Advertising partners set cookies to measure campaign effectiveness and deliver personalized advertisements. These third-party services operate under their own privacy policies, and we recommend reviewing their terms to understand their specific data practices. We only partner with reputable companies that comply with GDPR and UK data protection requirements. You can view detailed information about each third-party cookie by checking our cookie preferences tool, which lists cookie names, purposes, expiration dates, and the responsible companies.
Legal Basis for Cookie Usage
Under UK law, specifically GDPR and PECR regulations, we require valid legal bases for deploying cookies on your device. Essential and security cookies are necessary for contract performance and compliance with legal obligations. Analytical cookies are based on our legitimate interest in understanding platform performance and user behavior. Marketing and preference cookies require your explicit prior consent before deployment. We obtain this consent through our cookie banner system, which clearly explains cookie purposes before you agree. You retain the right to withdraw consent at any time, and your preferences will be respected immediately. We do not use dark patterns or deceptive design to manipulate cookie acceptance, and our consent mechanisms comply fully with UK Information Commissioner’s Office guidelines and recommendations.
Data Retention and Deletion
Cookies on our platform maintain varying retention periods depending on their function. Essential and security cookies remain active throughout your session and persist for up to two years to maintain account security. Analytical cookies typically expire after thirteen months of inactivity. Marketing cookies remain stored for up to twelve months unless you actively reject them sooner. You can delete cookies manually through your browser settings at any time, or request permanent deletion through your account settings. When you delete cookies, our platform will treat your next visit as a new session, and you may experience reduced personalization until new cookies are created. Users within the European Union and UK retain the right to request complete deletion of all personal data associated with cookies through our data subject access request process.
Updates to Cookie Policy
We regularly review and update our cookie practices to reflect technological changes, evolving regulations, and improved privacy standards. Last updated: January 16, 2026. Any significant changes to this policy will be communicated through notification on our website and email correspondence to registered users. Changes become effective immediately upon posting unless otherwise specified. Your continued use of our platform following policy updates constitutes acceptance of revised terms. We encourage you to review this policy periodically to stay informed about our cookie practices and any modifications we implement.
Contact and Rights
For questions about our cookie practices, data requests, or to exercise your privacy rights, contact our Data Protection Officer through our website’s contact form or email. You maintain the right to lodge complaints with the UK Information Commissioner’s Office if you believe our cookie practices violate applicable regulations. We respond to all inquiries within thirty days as required by UK law. You may request information about specific cookies, their purposes, and the companies responsible for deploying them. We provide this information in clear, accessible formats suitable for all users. Your privacy rights remain paramount, and we continuously work to balance business needs with your legitimate privacy expectations and UK legal requirements.